Bialetti Project

Bialetti Project

Italian Domestic coffee makers

Challenge

Bialetti is the world's largest manufacturer of domestic coffee makers. An icon of Italian design, Bialetti has been producing the Moka Espresso stove top coffee maker since 1933. The project to honoured the 80 years of Bialetti, they wanted something different and attractive and interesting for the old generation and revolutionary for the new one.

Solution


To achieve our aim, we thought that seeing how the coffee is made will generate something transparent and clear ideas for our client. Some litres of coffee were made and consumed for this project.

As a result We came up with an elegant transparent glass coffee maker where you could see the process of making coffee. This was an eye-catching coffee maker product/